Know exactly how much money your business is really making.
Most founders are guessing — revenue's up, but the real profit and where the cash actually went are a mystery. We're the fractional CFO who hands you the exact numbers every month, in plain English, plus the moves to grow them. No full-time hire.
No sales pitch · Month-to-month · A real CFO, not a chatbot
Recognize any of these?
Sales are up — but you still can't say what you actually earned last month.
Money in the bank isn't profit.
We make the difference obvious — before it costs you.
Which product, channel, or client actually makes you money?
Most founders are guessing. You shouldn't have to.
Payroll week shouldn't be a surprise.
We see cash gaps coming weeks out — and help you avoid them.
You need CFO-grade thinking — not a six-figure salary and a three-month hire.
Book a Free ConsultationThe fractional CFO who ends the guesswork.
Every month you get the real numbers — your true profit, where the cash went, and what's driving both — explained in plain English, with the specific moves to improve them. Not a report you file away. A working session that tells you exactly what to do next.
The three reports every founder needs — set up right and updated monthly.
Explore Fractional CFOMore ways to get certain about your numbers.
How healthy are your business finances?
Answer a few questions and get an instant score across cash, profitability, and financial control — plus the three things to fix first. Free, takes 2 minutes.
Start Free Health Check- Build a 13-week cash forecast
- Separate gross margin by channel
- Close monthly books by day 10
The CFO partner built for founders who weren't trained in finance.
Senior operators, not juniors.
You work with experienced CFOs trained at SSE Stockholm — strategy, not just bookkeeping.
Plain-English reporting.
You don't need to read a balance sheet. We translate the numbers into clear next moves.
Built for international & multi-entity businesses.
Multi-currency, cross-border, IFRS and US-GAAP — handled natively.
Month-to-month. Cancel anytime.
No long lock-in contracts.
Full immersion.
We embed in your business and your tools, not just your spreadsheets.
Your numbers stay private.
Confidentiality is written into every contract.
Four steps from first call to monthly clarity.
Book a free call.
We learn your business and your biggest money question.
Free financial diagnostics.
We review your current numbers and show you exactly what's missing.
Meet your CFO.
You meet the person who'll run your finances — and decide together if it's a fit.
Monthly CFO partnership.
Reports, forecasts, and a working session every month — clear actions, not just spreadsheets.
You walk away with a roadmap — the specific moves that improve cash and profit.
Senior finance for the businesses we know cold.
Real businesses. Real outcomes.
From cash crunch to $700K raise – and 150% Amazon growth.
Two months from bankruptcy to six times the runway.
Turned an unpredictable order book into weekly cash certainty.
Founders in 12+ countries trust us with their numbers.
Multi-currency, cross-border, IFRS and US-GAAP – natively. From Riga and London to New York and Dubai.
What our clients actually say.
We finally know what's profitable — and what isn't.
"Within two months we had a real P&L by channel. We killed two unprofitable lines and grew margin 11 points."
Payroll week stopped being terrifying.
"The 13-week cash forecast alone changed how I run the business. No more Sunday-night dread."
Investor calls are easier now.
"Our data room and metrics held up to due diligence on the first try. We closed our round in eight weeks."
In-house CFO vs John Galt Finance
- Salary + taxes + bonuses + benefits
- Months to hire — and months more to ramp
- One person, one set of blind spots
- Knowledge walks out if they leave
- Senior CFO experience from week one
- An outside view that catches what insiders miss
- Pay only for what you actually need
- A whole team behind your account
A full-time CFO runs €120K+ a year. Get the same caliber of decision-making for a fraction of that.
Built by CFOs. Yours, free.
Live Calculators
Runway, unit economics, break-even — instant results, no email needed for these.
Get it freeRead the kind of finance content founders actually share.
Cash Forecasting for E-commerce Brands: The 13-Week Model Explained
Why P&L profit doesn't equal cash, how the 13-week direct cash forecast actually works, and the template every DTC operator should run weekly.
The 13-Week Cash Flow Forecast Every DTC Brand Needs
Why 13 weeks is the right horizon for e-commerce cash forecasting, what goes in each row, and how to update it in under 30 minutes a week.
When to Hire a Fractional CFO: Revenue Thresholds, Signals & ROI Math
The honest guide to when an outsourced CFO actually pays for itself, the warning signs you've waited too long, and the math behind the decision.
Founder Finance: finally understand your own numbers.
A free email course for founders who were never taught finance. One short lesson a day – profit vs. cash, the three reports, how to spot a cash gap, the five numbers to watch – each with a plain-English template. By the end, you'll know exactly where your money is.
- Profit vs. cash, explained
- The three reports every founder needs
- How to spot a cash gap weeks early
- The five numbers to watch monthly
Questions founders actually ask us.
Stop guessing. Start deciding on facts.
Book a free call with a real CFO. 20 minutes, no pitch – just a clear read on where your money is and what to do next.
No sales pitch · Month-to-month · A real CFO, not a chatbot